BAS in Digital Marketing Approved

Following the September 2016 approval by the State Board for Community and Technical Colleges (SBCTC), Bellevue College has recently received approval from the Northwest Commission on Colleges and Universities (NWCCU) for the Bachelor of Applied Science degree program in Digital Marketing effective April 2017.

Logo for iBIT Institute for Business and Informatio Technology
iBIT Logo

The program will reside within the College’s Institute for Business and Information Technology (iBIT), whose staff and faculty including Jody Laflen, Suzanne Marks, Kyle Barber, Dena Laney and Irene Ferrante were instrumental in  the development of the program working collaboratively with Chris Bell, Director of Applied Baccalaureate Degree Development.

Patricia James, Associate Vice President for Effectiveness and Strategic Planning and Accreditation Liaison Officer for Bellevue College helped guide the process, which resulted in the letter of approval stating that the Digital Marketing program “aligns with the mission of the College and its core themes of advancing student success, excelling in teaching and learning and building community by meeting the demands of employers as well as providing educational opportunities to graduates who are community college transfer students or technical degree graduates.”

The letter goes on to state that the Digital Marketing BAS “encompasses skills in marketing, media, content, design, web technologies, search engine optimization, mobile and social media application in addition to core marketing skills in research, visualization, and analytics.”

The program is readying a few possible courses for spring with a full launch planned for fall 2017.  For more information contact Jody Laflen, Dean, iBIT.


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